The Importance Of Order Management In A Supply Chain

April 18, 2025
Ready Set Ship

The right order management system (OMS) can help with managing inventory and meeting customer demands. Here’s how: 

What Is Order Management In A Supply Chain?

Order management is the process of managing and tracking customer orders. Broadly, order management can be broken down into four steps:

  • Capturing the order: The order is received and recorded.
  • Processing the order: The goods required for the order are sourced from suppliers.
  • Order fulfillment: The order is packed and shipped.
  • Tracking: Using IoT, RFID, and other technologies, the order is monitored and tracked until it arrives at its destination.

During each of these steps, the company handling order management must be available to answer custom inquiries and handle complaints, disputes, and returns. 

Challenges In Order Management For Shipping And Logistics

Order management is a crucial part of supply chain management; given its complexity, challenges can arise at any step of the order management process. These challenges include:

Human error: Errors can occur when orders are captured and processed. This can lead to customers receiving the wrong items or the wrong quantity of items. It can also lead to items being delivered too early or too late. Human error is one of the biggest hurdles to proper order management, and complaints and returned shipments due to human error are common.

Supply chain disruptions: Natural disasters, wars, disease, changes in government policies, and even ships getting stuck can cause serious downstream disruptions in supply chains. These disruptions can lead to delayed orders—which is especially problematic for time-sensitive goods.

Poor communication: A lack of communication between shipping companies, suppliers, manufacturers, and supply chain managers can lead to a host of problems, including depleted inventory, insufficient transportation for goods, and unrealistic expectations from customers. 

The Role Of Technology In Order Management

Technology plays an important role in any order management system; using the right technology can help dramatically improve customer satisfaction and streamline operations. There are numerous technologies you can integrate into your order management system, including:

  • Automated inventory management systems can record when inventory is received and shipped, giving you real-time updates on inventory levels.
  • Real-time monitoring systems give you the ability to track the location, temperature, and humidity of goods that have been shipped.
  • Customer relationship management systems allow you to track customer demands and complaints, analyze data from customers, and find areas where efficiency can be improved.

Best Practices For Improving Order Management In Logistics

The single best practice for improving order management is to incorporate the order management software and technology we listed above into your order management process. There are other steps you should take to improve order management:

  • Regularly audit your processes and inventory to ensure accuracy before customer complaints occur.
  • Build a robust community of manufacturers and suppliers to ensure that you always have inventory available.
  • Build a strong network of shipping experts to ensure that orders can arrive quickly, even with disruptions.
  • Integrate your technologies and communications together to eliminate information silos.

How BBE Ensures Efficient Order Management In Freight Logistics

As supply chain management experts, we use real-time monitoring and a vast network of shipping partners to ensure that all of your shipments arrive on time. We also offer customs support to reduce delays at the border and auditing services to help you reduce your packaging and shipping costs.

By working with a trusted supply chain management company like BBE, most of the problems associated with order management are eliminated because we handle every aspect of the shipping process. 

We also offer our own product supply services, including bulk resupply by sealift and winter road. Contact us today.